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10
QUESTIONS TO ASK YOUR REALTOR
1.
Are you a
full-time professional real estate agent? How long have you worked full-
time in real estate? How long have you been representing buyers? What
professional designations do you have?
Knowing whether or not your agent practices full-time can
help you determine potential scheduling conflicts, as well as the amount
of time he or she can commit to your transaction. As with any pro- fession,
the number of years a person has been in the
business does not
necessarily reflect the level of service you can expect, but it is a good
starting point for your discussion. The same rule can be applied to professional designations.
2.
Do you have a personal assistant, team or staff to handle different
parts of the purchase? What are their names and how will each of them help
me in my transaction? How do I communicate with them?
It is not uncommon for agents who sell a lot of houses to
hire people to work with them. As their businesses grow, they must be able
to deliver the same or higher quality service to more people. You may then
want to know who on the team will take part in your transaction, and what
role they will play. You may even want to meet the other team members
before you decide to work with them. Find out potential areas of concern,
such as if you have a question about fees on your closing statement, who
handles that? Who will attend your closing?
3.
Do you have a Website that will list my home? Can I have your URL
address? Who responds to emails and how quickly? What's your email
address?
Many buyers prefer to search online for homes because it's
available 24 hours a day and is conveniently accessible from home.
Consequently, you should make sure your home is listed online, either on
the agent's website or on their company's site. By searching your agent's
website you will also get a clear picture of how much information is
available online.
4.
How will you keep in contact with me during the selling process,
and how often should I expect to communicate with you?
Some agents may email, fax or call you daily to tell you that potential
buyers have toured your home, while others will keep in touch weekly. Asking
this question can help you to reconcile your needs with your agent's
systems.
5.
What do you do that other agents don't to ensure I'm getting top dollar
for my home? What is your average market time versus other agents' average
market time?
Marketing skills are learned, and sometimes an agent's method of research
and delivery make the difference between whether or not a home sells
quickly. For example, an agent might research the demographics of your
neighborhood to create a target population for marketing purposes.
6.
Will you give me names of past clients?
Interviewing an agent can be similar to interviewing someone to work in
your office. Contacting references can be a reliable way for you to
understand how he or she works, and whether or not this style is
compatible with your own.
7.
Do you have a performance guarantee? If I am not satisfied with your
performance, can I terminate our listing agreement?
In the heavily regulated world of real estate, it can be difficult for an
agent to offer a performance guarantee. If your agent does not have a
guarantee, it does not mean they are not committed to high standards.
Typically, he or she will verbally outline what you can expect from their
performance. Your agent likely understands the importance of win-win
business relationships: the agent does not benefit if the client does not
also benefit.
8.
How will you get paid? How are your fees structured? May I have that in
writing?
In many areas, the seller pays all agent commissions. Sometimes, agents
will have other small fees, such as administrative or special service
fees, that are charged to clients, regardless of whether they are buying
or selling. Be aware of the big picture before you sign any agreements.
Ask for an estimate of costs from any agent you contemplate employing.
9.
How would you develop pricing strategies for our home?
Although location and condition affect the selling process, price is the
primary factor in determining if a home sells quickly, or at all. Access
to current property information is essential, and sometimes a
pre-appraisal will help. Ask your agent how they created the market
analysis, and whether your agent included For Sale by Owner homes,
foreclosed homes and bank-owned sales in that list.
10.
What will you do to sell my home? Who determines where and when my home is
marketed/ promoted? Who pays for your advertising?
Ask your real estate agent to present you with a clear plan of how
marketing and advertising dollars will be spent. If there are forms of
marketing available, but not specified in the plan, ask who pays for
those. Request samples or case studies of the types of marketing
strategies your agent proposes (such as Internet Websites, print
magazines, open houses, and local publications).
Email
Bryan for more assistance at: bryanmeyers1@yahoo.
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